Last week, around 30 former Red Wings players received 2008 Stanley Cup rings as a way to honor their time spent with the organization. The rings have the player's name on one side of the ring and diamonds on the other. The number of diamonds represents the number of Cups that player won with the team.
"In respect to the tradition of the Red Wings, and what these players contributed," Holland said. "Players in that era didn't receive rings. Mr. and Mrs. Ilitch felt this would be a way to honor these players for what the players accomplished."
And that's exactly why the Wings are able to keep their players. They honor tradition, respect their players, and make athletes want to be a part of this franchise.