DETROIT (December 18th, 2017) – Today, CCM Hockey surprised players from Detroit Ice Dreams Youth Hockey Association (DIDYHA) with new hockey equipment as part of its CCM Assists holiday initiative.
Each year, players from DIDYHA work together to complete a ‘Turkey Drop’ to nearby families that may not be able to afford a turkey for Thanksgiving. This act of kindness resonates with CCM and its powerful holiday campaign, CCM Assists. CCM recognized the charitable efforts of the players from DIDYHA in their local community, and wanted to reward the team of their good deeds with the surprise donation.
“We could not be more thankful and excited by the donation from CCM,” said Jason McCrimmon, President of DIDYHA. “We pride ourselves on introducing our youth players not only to the game of hockey, but the importance of giving back to our community.”
The equipment will enable kids to sustain their interest in skating and hockey through the Association, which offers programs for competitive and youth hockey players. Programs are offered for boys and girls ages three – 18 with the hope of creating a memorable experience through the game of hockey, helping players grow in the game and in life.
“CCM is always looking for ways to give back to local communities,” said Sean Williams, Vice President of Global Marketing and North American Sales for CCM. “When we heard about the DIDYHA program, its mission and its need for equipment, we knew we wanted to recognize the efforts of a group of such well-deserving kids.”
CCM Assists encourages players to volunteer in their communities during the holiday season. Between December 1, 2017 and December 31, 2017, players will be asked to share images/videos of their “assist” in the community via Twitter, Instagram or Facebook. Participants will be asked to use the hashtags #CCMAssists and #Entry to enter their submissions.
In January, CCM will randomly select five participants, and will reward the winners with top of the line CCM hockey sticks for his or her entire team – or another team of his or her choice.