Quick Hits: The Next Steps Edition

In Red Wings Land

I like the 2nd guy for it.

Around the League

NHL jersey ads could arrive by 2022-23 season - Sports Business Journal

In recent weeks, NHL clubs have been conducting valuation work — some with third-party sports sponsorship and marketing agencies as well as valuation firms — to determine what a jersey patch and helmet decal could both be worth before eventually providing that data to the league, sources said. In other words, what’s the business and revenue case for formally adopting the new sponsorship assets, some sources described.

Just keep walking on that slope.